Web Design

While working creating advertisement for real estate opportunities in the North of Mérida, Edifor Sales Management and Consur asked me to design a Landing Page for their project Bosco Temozón.
The goal, was to develop a simple page, which made it easier for their older target audience to find out about the project and to ask for more specific information.
This was a welcome challenge, a project where I had to carefully maintain an established visual identity, while creating something attractive and easy to use. I had to look at different references and into the mind of an investor, but overall, the result was a success.

As part of a 10-month long UX/UI Design course, I developed the concept for a travel app. This is Roadmap, an app designed to help groups traveling together, by keeping a record of all key travel information in a platform that is easy to check and share at any moment.
For this project, I started from the research stage, by doing interviews, benchmarking and creating user personas, to create empathy with the consumer.
Once that was done, I created a visual identity fo the app, including making illustrations and a full brand identity manual. With these assets, I then developed wireframes and a prototype on Figma.
Finally, once I had a working prototype, I ran some tests with real users on Useberry and I made some final tweaks based on the feedback I received.

As part of a 10-month long UX/UI Design course, I developed the concept for a travel app. This is Roadmap, an app designed to help groups traveling together, by keeping a record of all key travel information in a platform that is easy to check and share at any moment.
For this project, I started from the research stage, by doing interviews, benchmarking and creating user personas, to create empathy with the consumer.
Once that was done, I created a visual identity fo the app, including making illustrations and a full brand identity manual. With these assets, I then developed wireframes and a prototype on Figma.
Finally, once I had a working prototype, I ran some tests with real users on Useberry and I made some final tweaks based on the feedback I received.

As part of a 10-month long UX/UI Design course, I developed the concept for a travel app. This is Roadmap, an app designed to help groups traveling together, by keeping a record of all key travel information in a platform that is easy to check and share at any moment.
For this project, I started from the research stage, by doing interviews, benchmarking and creating user personas, to create empathy with the consumer.
Once that was done, I created a visual identity fo the app, including making illustrations and a full brand identity manual. With these assets, I then developed wireframes and a prototype on Figma.
Finally, once I had a working prototype, I ran some tests with real users on Useberry and I made some final tweaks based on the feedback I received.





